Digitization and technologies have been evolving drastically in the last decades, especially since the wake of COVID 19 pandemic. Due to the developments in technology, automation, cloud services, etc., consumers expect a lot more than ever before from markets, companies and brands. Disruptive and emerging technologies such as artificial intelligence, machine learning, virtual reality, supersmart chatbots are raising the bars for companies to move further towards improving customer engagement and experience. Understanding the mechanisms of these technologies and deploying them in your day-to-day business communication and workflows is crucial in this transformation.
In order to promote your brand and improve customer experience, it is imperative to communicate with your customers and get to know them with the help of new techniques and tools. Sharpening your brand’s innovation by using these new technologies can help you build that competitive edge and set you apart from your competitors. Moreover, this process will also establish efficient ways to delight existing customers and provide them with exceptional services and experiences.
Artificial Intelligence (AI)
Customers layout extensive amounts of information while searching for products and services and purchasing them. During the purchasing journey, AI makes use of the data to gather detailed information on the past purchasing patterns and online behaviors. It takes more time when the same process of gathering information is done by marketing specialists and researchers. With the help of AI, we can get this information and put it to use faster and more efficiently. By using the acquired information, it becomes easier to understand consumer behaviors, eventually building a stronger roadmap to achieve better customer experiences.
The end-goal of deploying technologies in today’s modern business world is to help customers become more self-reliant and allow them more convenience to find their perfect product/service. With the development of virtual assistants and chatbots, customers’ journeys can become more automated, easy, and hassle-free. This can also empower call center agents and customer support agents to focus on connecting with the clients/customers and resolving their concerns faster and efficiently.
Advertising is a major part in the process of improving customer experiences. The platforms that you use to promote your brands, products and services can be strategized to grasp more attention from new and existing customers. Automated advertising helps ads and campaigns to reach very specific audiences at specific times. As marketers focus on offering superior customer experiences through different devices, automated advertising uses customer analysis to understand how much time customers are spending on a particular highly targeted ad or campaign.
Virtual Reality (VR)
IKEA kitchen uses the power of VR that assists customers to feel the way their new and improved kitchen would look and feel like. All they need to do is wear their VR headset and explore the kitchen that they envision. Virtual reality is a boon to many companies and brands that are developing effective ways to boost customer experience. This technology helps customers to stimulate their senses and enjoy the experience of buying.